Tip #1: Do you homework

As a car dealer, you want to sell your cars. To do this, you need to know what attracts your customers, what they like and why they like to buy their car from you. For customers, convenience is essential. Therefore, you should definitely meet some minimum requirements. Offer your customers:

• Short and entertaining waiting times
• Nearby and comfortable parking
• Registration service for vehicles they have bought from you #
• Good accessibility by phone

If you already have that covered, perfect. If not, you shouldn't make up excuses and make sure to meet these minimum requirements in any case and at all times.

Tip #2: Attend regional events

The aim of marketing campaigns is that as many potential customers as possible come to your dealership in order to give them a chance to look at the latest models. Marketing also aims to sell additional services, such as spare parts sales, tire service or workshop services. However, the frequency is falling in many car dealerships. Get active in your sales area and show your presence. A stand at a local festival is very suitable for this. There you can not only show vehicles, but also get into conversation with potential customers in fun ways.

Tip #3: Invite the customers over

Are you in the process of opening a new dealership office? Is a new model about to be presented? Are you planning an interesting event? Regular invitations are a good way to come into contact with customers and potential customers. Customers appreciate this, it creates a closer bond with the company. Events and events form an important pillar in marketing. Offer something extraordinary two to three times a year that will attract your customers.

Tip #5: Update your customers regularly

There are many opportunities to connect with customers throughout the year: It could be the start of spring. The winter may be around the corner. Regularly send your customers information about accessories and promotions that will make the car the right experience. This works in the same way by e-mail as by post. If your customers know that you can get everything that makes driving more pleasant from you, they have no reason to buy spare parts or accessories from competitors or on the Internet. Show your customers what you have got. Incentive them to spend your money with you. Such actions are often carried out with the support of the vehicle manufacturer. Plan for such targeted campaigns around three to four years after buying a car.

Get more tips and personalized help with car dealership marketing from the digital marketing experts at TKMKT, professional automotive marketing agency.