Online marketing isn’t new, it’s been around since business moguls discovered that there is a wide audience to reach on the internet. As the years have passed by, several trends and new strategies have popped up.
This only means that internet marketing is highly dynamic and will continue to be so for as long as new innovations are created in the field of social technology. This is why it can be a little bit daunting to try and keep up with new marketing strategies.
Trust me, I like to keep my eye on the tabloids, but with internet marketing, that simply isn’t the case. You’ll need to be active on all platforms to get ahead of trends. And for that, you need a particular eye for detail.
Keeping up with new strategies isn’t easy, but predicting them is an entirely different ballpark.
How has internet marketing changed over the years?
Marketing of any kind is pretty much as straightforward as it gets. The main goal is to either gain more visibility or make a conversion.
However, it can get a bit more complicated when it’s shifted to the online scene. For example, you’ll have to consider several goals when you’re setting up campaigns or thinking about your marketing strategy such as:
- Receiving inquiries
- Raising your following
- Boosting engagement
- Initiating sales
- Getting people hooked into your funnel
And the list goes on. What’s great about this is that you aren’t limited. And over the years, we’re seeing more and more ways for businesses and brands to target their audiences.
Right now, we’re in the era of consistent, quick content. People’s attention spans are getting shorter. With the constant flood of content spamming our feeds every second, it only makes sense that your audience won’t have enough time to notice you if you’re not doing your job efficiently.
Of course, there are ways to get around this and get it right the first time. You could hire a professional, but that would cost money. Or you could look into online resources on Youtube or Google.
There is a whole pool of information out there for you to take advantage of before you’re pushed to spend a fortune on advertising and hiring the help of someone who can manage your content for you.
Having said that, it’s only fair to assume that online marketing will continue to change through the years. With the rise of applications like TikTok, and Instagram recently releasing the new reels feature, we’re entering a phase of quick but entertaining and valuable video content.
A few years back, it was short, but witty tweets on Twitter. Before that, blogs ruled the internet.
How does internet marketing benefit me?
One of the greatest things about advertising online is that you don’t have to spend money to do it. That is, if you learn to do it correctly. There are a number of ways you can make sure you’re following the right strategies.
If you don’t know where to start, you can follow people like Peter Keszegh for solid digital marketing advice. Let’s take a look at what internet marketing can do for you and your brand.
Widen your reach
The stack of gold at the end of the rainbow for digital marketers is organic engagement. This is done in any number of ways, but most commonly by producing valuable and high-quality content. One mistake that many business owners make is not considering their target audience.
Yes, you want to be available to anyone who might be in need of your services. However, trying the catch-all approach can be a long and winding road that often ends in tragedy and lots of wasted time and effort.
Instead, narrow down your audience by determining who you should be spending your efforts on. Then you tailor your content to fit their needs. This will help you reach viewers and potential leads you never would have without advertising online.
When your business is online, you don’t need to be available 24/7 to share information about it, and give your potential customers a glimpse into what makes your business tick. The content you put out does this for you.
Plus, you’re able to reach people you didn’t even try to reach without active effort like you would at a normal brick-and-mortar space.
Think about it - if you learn how to harness the benefits of SEO and keyword optimization, you’ll show up on search results for people who are looking for businesses like yours specifically even when you’re not around.
And instead of turning around and looking for someone with an active salesperson, they can be redirected to your website or your socials so they can leave you a message while they take a look at what your business can offer them.
You can create very specific goals
Advertising digitally requires that you answer the question of what before you even start.
What is your main goal?
Do you want people to enter your funnel?
Do you want them to make a purchase?
Maybe you want more people to follow you, or interact with your profile.
Whatever the reason is, you can tailor your efforts to produce the exact outcome you want it to. There’s literally no grey area, and there’s no limit to what you can do with the right strategy as long as you’re willing to be flexible.
Digital marketing has changed a lot over the years. And it will continue to do so as social technology continues to evolve. The great thing about it is that it’s a great way to generate organic interest in your brand without you having to spend money.
Let me tell you a secret, I started out my business from scratch on a social platform back then. I didn’t know much, but look where I am now.
I can honestly say I’ve come a long way, and if I didn’t get to understand what internet advertising could do for me, then I wouldn’t have made it this far and I might still be working at my old 9 to 5.