Increasing sales is a crucial goal for roofing many companies. Unfortunately, too many roofing companies don’t have a plan that works for doing that.
In the modern competitive roofing market, doing great work and relying on referrals isn’t always enough to keep a roofing business afloat.
There are over 100,000 roofing companies in the US alone in 2020. If you want to distinguish your company from the field, you’ll need concrete roofing marketing ideas to generate consistent roofing leads in dallas texas, but don’t worry—we’ve got you covered.
There’s a reason why 70% of marketers are actively investing in content marketing, according to HubSpot. It’s not just marketing companies who employ content marketing for roofers, either. Roofers large and small recognize the value that content marketing—and in particular, a blog—can bring to their business.
Want to start a blog, check out our article on 5 Roofing Blog Topics to Attract More Customers.
For example, the largest roofing company in the US in terms of employment, CentiMark, has a blog where they publish five posts a month or more. From articles on ‘Key Factors To Look For in a Commercial Roofing Contractor’ to the article pictured below on ‘Combating Obstacles to get Your Roofing Projects Completed,’ all of CentiMark’s blogs are focused on topics that will drive traffic to their site but also help to convert that traffic into leads.
The goal of this blog, like any on their site, is to draw in potential customers that are searching for information about a new roof, fixing their current roof, or any other type of service they may offer. Then, it’s about providing those customers with quality information and an easy way to contact you.
Instead of a direct sales pitch, these pieces build trust with site visitors and guide them to the use of your services. Plus, they help get your website into top positions in search engines for important keywords.
It’s all a part of search engine optimization (SEO) for roofers. Roofing SEO is the best way to keep organic traffic to your website thriving, which always leads to more sales.
Create and optimize your GMB profile for local SEO
One of your best roofing marketing options is to create and optimize your Google My Business (GMB) profile to help draw local customers if you want to do more with SEO after starting content marketing.
GMB profiles allow Google to feature your business in local search results, which appear just below paid ads, but above organic search results. For example, below is a search for ‘best roofing companies in Phoenix’ where three businesses have landed a prominent spot in local results.
Ask for reviews and referrals
If you’re serious about local SEO, after you’ve created your GMB profile, there are a couple of tactics you can try to drum up more local business and improve your results.
First, the number of reviews you have on your GMB profile and the quality of those reviews matters in determining your position in local results, so don’t be afraid to ask customers for a quick review on your new GMB profile (or Yelp, etc.).
Plus, it’s not just Google who likes reviews—customers feel the same way. At least according to this 2018 BrightLocal study that revealed on average consumers don’t believe a business’ rating until it has at least 40 reviews.